Image courtesy of Garry Knight What is Customer Loyalty? Mindshare.com defines customer loyalty as being more than customer satisfaction: “Loyalty is a higher-order measure of customer attachment than satisfaction. Loyalty involves an emotional commitment to your brand.” If you are an online store or an e-product, how do you develop that emotional attachment to your [...]

Adding opportunities for prospective customers to interact with your business in a positive way allows you to gain trust as an online entity. Trust is fundamental when doing business online because without it many prospects are unwilling to make that final step and part with their hard earned cash. By utilizing tools such as blogs and newsletters you can help cultivate a sense of trust that will encourage prospects to turn into customers. It’s something that I like to call “pre-customer service.”