Adding opportunities for prospective customers to interact with your business in a positive way allows you to gain trust as an online entity. Trust is fundamental when doing business online because without it many prospects are unwilling to make that final step and part with their hard earned cash. By utilizing tools such as blogs and newsletters you can help cultivate a sense of trust that will encourage prospects to turn into customers. It’s something that I like to call “pre-customer service.”

It’s easy as a Freelance Writer to forget about your own blog. Just look at me. Over the past few months I’ve been back and forth with consistancy and now, looking at my end product – well, I’m disapointed in myself. Afterall, how can I prove to a potential client that I’m the best choice for their job?

With all of the internet marketing hype out there it can be difficult for many small business owners to determine what exactly they should be doing to promote their business online. “Do I need a twitter campaign?”, “Should I create a Squidoo lense?”, “What should I blog about?” and “Whatever happened to print advertising anyway?”