Image courtesy of Garry Knight What is Customer Loyalty? Mindshare.com defines customer loyalty as being more than customer satisfaction: “Loyalty is a higher-order measure of customer attachment than satisfaction. Loyalty involves an emotional commitment to your brand.” If you are an online store or an e-product, how do you develop that emotional attachment to your [...]
If you have a brick-and-mortar store, you’re familiar with providing customer service to people who walk through the front door. Creating a pleasant display, greeting them as they enter, and helping them find the product that meets their needs. But can you create this same level of customer service in an online environment? Thanks to [...]
With all of the internet marketing hype out there it can be difficult for many small business owners to determine what exactly they should be doing to promote their business online. “Do I need a twitter campaign?”, “Should I create a Squidoo lense?”, “What should I blog about?” and “Whatever happened to print advertising anyway?”
If you want to put together your own website you need the right tools. You can find equivalent products that are low cost or free, but in these cases the upfront costs are well worth the long term benefits. I am an affiliate for some of these products (see appropriate disclosures) but I am a [...]
Take the plunge and write that first article! 100% of things never written never get published. You Have to Start Somewhere. Why Associated Content Is A Great Tool for New Writers. Procrastination Monster – Begone!
Elance provides many opportunities to develop your freelance business. However, I believe that you owe it to yourself (and your clients) to spend time customizing the Elance settings, establish a work protocol, prepare business documents, and market yourself a little bit. Doing these few things up front will allow you to concentrate on the work [...]
photo credit: Vince Kusters I have been a fan of WordPress for several years now. I had been hard coding sites for a while and found it time consuming. Instead of providing content, I was constantly redesigning the look and feel. Then a friend introduced me to the WordPress platform – and I was in [...]
