With all of the internet marketing hype out there it can be difficult for many small business owners to determine what exactly they should be doing to promote their business online. “Do I need a twitter campaign?”, “Should I create a Squidoo lense?”, “What should I blog about?” and “Whatever happened to print advertising anyway?” It can be confusing and many times, in spite of all the claims, your business may not need any of these things.

Why your business doesn’t need a blog

Chance are, if you have made the jump to the internet you have a static webpage. That is, you have a website with several pages that sum up your products/services and provide a means to request a quote. If you have a small local clientel with enough work to keep you happy you do not need a blog. But if you are in need of expanding your client base or boosting your profits a blog may be a good first step into social marketing.

Blogging is simply a means of communication

Consider a blog post a way to “soft sell” your products or services to many people at once. It’s not a daily chant of “buy,buy,buy!” Instead, a blog allows you to chat up customers about what you love most: your products/services. If you own a comic book shop for example, you could blog about the latest releases and give your reviews. If you own a bookkeeping business blog some business tips that will make work easier for the client and tax time easier for both of you. Housekeeping service? Then you can blog some tips on how homeowners can keep their homes looking their best in between cleanings. Blogging is a chance to make an impression and turn a query or interest into a sale.

But I don’t have the time or experience to blog

The extent to which you use a blog to promote your business depends on what you want to accomplish and what means you have available to do it. At WeeWebWorkk we offer services for all levels of expertise. I can host your site for you and get it started with a free layout. I can consult with you via phone and then ghostwrite blog posts based on our conversations. Or I can post material that is beneficial to your clients based on the specific industry you are in. Or, if you prefer, follow the free WeeTutorials and develop your own business blog.

Remember, a blog is a form of communication between you and your clients, so be sure to use it wisely.